LABEL
ELEPHANT MUSIC
PRODUCTION
LUCKYHORN ENT.
FIRST RELEASE
2019
CATEGORY
Paper Mags
DESCRIPTION
How nice it would be if L’Olifante’s Instagram bio were enough to convince readers to delve into one of their illustrated music deep dive books? The truth is, L’Olifante has always been unconventional and somewhat ‘out of time’. Since 2019, L’Olifante has been bringing to paper, once a year, the perspective on the entertainment world of an entire generation, analyzing trends, listening to the words of the protagonists, and delving into the knowledge of the many professionals ‘creating the magic’ behind the scenes of the biggest Italian and international stages and studios.
ISSUES
#0 L'EVOLUZIONE
Eddie Vedder sang ‘Do the Evolution’ in 1998. In music, as in life, you either evolve or die. However, everyone must seek their own path to Evolution. We did it by returning to print, against the trend of an increasingly digital world.
#1 I GENERI
Just like Tank Girl on the cover, going beyond every genre label is a struggle that must be carried out day after day, in music as in every other aspect of society. Because all barriers that are too rigid are destined to collapse under the blows of creativity and experimentation.
#2 LE CONTAMINAZIONI
All contaminations constitute complexity. And that from Covid-19 has overwhelmed the music industry like a tsunami, bringing to their knees workers and operators in the entertainment sector. Could new ‘contaminated’ solutions be the beginning of a rebirth?